Peanut Butter! Peanut Butter! Get your Peanut Butter!

Former PublisherTaking Peanut Butter Brand to the MLB

From an article in Forbes by author Darren Dahl, an interview with HomePlate Peanut Butter CEO Clint Greenleaf on how he went from being a publisher to running a peanut butter brand.

Moneyball: How a Former Publisher Is Taking His Peanut Butter Brand to the Major Leagues

"While peanuts and Cracker Jacks have long been associated with the game of baseball, you might not immediately connect peanut butter with America’s pastime. But the gooey spread has actually long been a staple in Major League clubhouses – mainly because players develop a habit of eating it as they make their way up from the minor leagues, where it serves as a cheap and reliable source of protein. Today, you’ll find one brand in particular served up in the clubhouse of every major league team: HomePlate Peanut Butter, a one-year-old startup based in Austin, Texas, founded by two former players and an entrepreneur named Clint Greenleaf. The company’s peanut butter is already sold in some 300 stores with plans to expand to 1,500 by the end of the year with sales topping $1 million.

I caught up with Greenleaf, who founded and later sold a publishing company, Greenleaf Book Group, and had a conversation that has been edited and condensed about how he got involved in a food startup and how he plans to become a national brand." Read more...

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