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Austin entrepreneur in sticky situation with thriving startup

HomePlate Peanut Butter was featured in an article in Austin Business Journal by Will Anderson, discussing what it is like working in the peanut butter industry.

Chew on This: Austin Entrepreneur in Sticky Situation with Thriving Startup

"From book publishing to food manufacturing, Austin serial entrepreneur Clint Greenleaf has made a career of starting companies in legacy industries mostly dominated by large corporations.

HomePlate Peanut Butter, with Greenleaf as CEO, is now sold in about 300 stores and widely eaten throughout the ranks of professional baseball. The nearly two-year-old company plans to expand to 1,500 stores by the end of the year and generate sales of about $1 million, Greenleaf said in a Q&A with Forbes magazine published Wednesday. HomePlate is looking to hire two employees in sales and marketing and expand its workforce to six by the end of the year.

Greenleaf moved his publishing company to Austin in 2004. On the difference between running Greenleaf Book Group LP in his 20s and leading HomePlate Peanut Butter in his 40s, Greenleaf told Forbes he has the advantage of experience.

'Hopefully I have a more mature outlook on life," he said. "Back then, I would work all the time and barely sleep. I could succeed just by throwing sweat at it. Now I can’t work that same way. I have to find new ways to work smarter and harder at the same time."

Greenleaf moved from CEO to chairman of Greenleaf Book Group in 2014 and left the company in 2015 after he had HomePlate up and running." Read more...

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